What IBG brings
- A national professional body for bartenders, established in 2016 and affiliated with the IBA
- Certification, membership, city chapters and competitions
- A voice for the trade across India's hospitality industry
India Bartenders' GuildIBG AcademyOfficial partnership
Good hospitality deserves to be recognised.
TradePass is a verified membership for people who work in hospitality — a live digital pass, participating venues and offers made for the trade. It comes to India through an official partnership with the India Bartenders' Guild.
Launching across India · For bars, restaurants and hotels — and the people who run them.
TradePassSample
YN
Your Name
Hospitality professional
Live
Participating venue · sample
Your venue here
Offer and hours set by the venue
Illustrative mock-ups — the real pass lives in the TradePass app.
The partnership
Two halves of one idea.
IBG has spent a decade building a professional community for India's bartenders. TradePass gives that community — and the wider trade — something practical to carry into every participating venue.
What TradePass brings
- Verified membership for people who work in hospitality
- A live digital pass, built to be hard to pass off as a screenshot
- A venue-offers model and team membership for employers
Together
A more connected hospitality industry in India — where the people who look after guests are welcomed as guests too.
TradePass is operated by UrbanFindr. TradePass membership and IBG membership or CPB® certification are separate; joining one does not include the other.
How TradePass works
From the app to the bar in five steps.
Venues near you
Sample venue
Sample venue
Sample venue
Sample venue
Illustrative mock-up for explanation only — not a screenshot of the live app, and not a real venue, offer or member.
For venues
Put your venue in front of the people who know good hospitality.
Bartenders, chefs, servers and managers decide where their friends, guests and colleagues go next. TradePass gives participating venues a direct line to that audience — on the venue's own terms.
Sample · not a real venueYour venue
BarYour city
Offer for the trade
The offer you choose
On the days and at the times you set
Reach the trade
Be discoverable to verified hospitality professionals across India.
Your offer, your terms
Decide what you offer and when — the days, times and conditions are yours to set.
Fill the quieter hours
Point your offer at slower periods to invite industry guests when you have room.
Your team, included
Manage your own staff's TradePass membership as part of your venue's plan.
A community rate
Venues that publish a qualifying offer and keep it live qualify for a lower community subscription rate.
No new hardware
Passes are checked visually. The proposal describes no scanner or till integration.
How the venue plan works
Request venue pricing →- 1Subscriptions are based on the size of your team.
- 2Publish at least one qualifying offer and keep it live to qualify for the community rate.
- 3Pricing for your venue is set out in your venue proposal.
For hospitality professionals
Your trade, recognised wherever you go out.
You spend your shifts looking after other people. TradePass is designed to return the favour at venues that take part.
TradePass is for people working in hospitality. Eligibility is confirmed through verification in the TradePass app; offers, days and times are set by each venue.
Find participating venues
See which venues are part of TradePass and where they are.
Offers for the trade
Explore offers that participating venues make available to verified hospitality professionals.
A pass in your pocket
Your verified digital pass lives in the app, ready to show when you visit.
A growing network
As more venues join, there's more to discover. Offers and availability vary by venue.
How to join
Two routes in.
Venues
- 1Send a venue enquiry, or open venue onboarding in TradePass.
- 2Talk through your venue, team size and the applicable terms.
- 3Accept the terms and complete onboarding.
- 4Add and verify your staff in the TradePass app.
- 5Publish your offer if you're joining at the community rate.
Hospitality professionals
- 1Open TradePass.
- 2Register or sign in.
- 3Complete the eligibility verification.
- 4Access your pass and the offers available to you.
Venue enquiry
Tell us about your venue.
Share a few details and the TradePass × IBG team will follow up with your venue proposal and next steps. It takes about a minute.
We only use these details to respond to your enquiry. Please don't include staff lists, ID documents or payment details.
Questions
Before you join.
India Bartenders' GuildIBG AcademyBuilt for the people who make hospitality happen.
Whether you run the venue or work behind its bar, there's a place for you in TradePass.
For hospitality professionals
Carry your trade with you.
Get your TradePass (opens the TradePass app in a new tab)